Environmental credentials are increasingly driving the purchasing choices of UAE consumers as they look for new ways to live a more sustainable life
About half of the UAE residents (47%) aim to make their homes as sustainable as possible, with more than half (55%) considering sustainability a key factor when purchasing electronic products, a study said.
The survey conducted by cooling experts Taqeef and AC manufacturer O General explores the role of sustainability in people’s lifestyles and purchasing habits.
A third (33%) of respondents consider sustainability to be as important as price in their product choices and 27% would switch to another electronic brand if the goods offered are better for the environment. 29% are aware that the more sustainable the electronic goods are, the more they save on utility bills. 30% would prefer if electronic brands focused more on explaining sustainability parametres such as energy efficiency and lower carbon emissions, said the survey.
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The key to sustainable living
Tariq Al Ghussein, chairman and CEO of Taqeef, said: “This survey shows us that environmental credentials are increasingly driving the purchasing choices of UAE consumers as they look for new ways to reduce their carbon footprint. In a region where cooling is considered an essential, it’s really encouraging to see that sustainability is becoming as important as brand and price for many when choosing a new AC.”
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“Air conditioning usage represents 70% of the UAE’s electricity use during the summer and this has a huge impact on the environment, but we can mitigate this impact with cooling technology that’s high on energy efficiency.”
He added: “The O General’s new inverter wall-mounted (AC) series has been specifically designed for the Middle East, and sets a new standard of innovative indoor cooling that’s both smart and sustainable.”